sky sports- monday night darts

At Copa90, I was given the task of doing “something” for Sky Sport’s Christmas schedule full of darts and football. So I created Monday Night Darts, a live TV broadcast that did a deep dive into world of darts in the same way Monday Night Football does.

To help make it work, we had the services of Jamie Carragher, Stephen Bunting, Emma Paton and David Jones, who analysed the game of darts with their tongues firmly in their cheeks.

My role: Freelance senior creative

Creative Director: Ric Blank

Agency: Copa90