Party Casino x Mclaren f1- SPonsorship

I was the sole creative and creative director on the pitch for the sponsorship of McLaren Formula 1 with Party Casino.

We won the business and then launched Access. A platform that gives fans a chance to see what really goes on in the secretive world of Formula 1.

I made a documentary series, plenty of social films and a blockbuster TV ad to launch it all.

My role: Creative & Creative Director

Agency: SNAP LDN

Director: Jak Payne & James Lovick

I developed a documentary series called See The Unseen.

The series aims to give fans a true insight into the hidden world of Formula 1, asking the questions never normally asked and finally giving access to a world we know so little about.

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